B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial aspect of the B2B pur… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other realities about modern B2B advertising and marketing. We review exactly how the buying trip is now entirely fragmented as well as the way that neighborhood building can aid marketing professionals retake contro… Read More